Thursday, October 7, 2010

Why GAP? WHY!?

Change is not always a good thing. Taking a world-class brand and changing it is very risky.

The new GAP logo is horrible. It is a completely new direction for the brand to the point where the GAP brand is unrecognizable. The logos are not even in the same ballpark in terms of quality, and the class and charm of the longstanding classic is now a no-creativity gradient bore-fest. Some things should just be left alone.

In fact, response to this eyesore has been so bad in the design world and in GAP's customer circles, I wouldn't be surprised if there was a retraction along the lines of Tropicana's brand recall from a couple years ago.

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