Thursday, May 26, 2011

Inspiration: Truth in Branding

Here's a poster I came across courtesy of MatchBlog (Artwork by Gavin Potenza) that I thought was really interesting, and such a great picture of the sad state of branding today. It no longer is about the brands itself catching your eye, it is about the plethora of shiny call-outs to try and get your attention — all of which are generic and none of which are truly unique.

Ultimately the brand is what will drive your decision to purchase or not — you go with the brand you trust — but unfortunately those brands have been covered up in a lot of packaging in today's market.

Great poster.

Tuesday, May 24, 2011


Frozen is the name of the theme for GHCC's Middle School Summer. The name itself is interesting, given that California summers do not have any association with the word "frozen". However, the name is more of a play on words for the spiritual state of the students during the summer months — routines change, programs die down, and their interest in keeping up with their spiritual walk takes a backseat to summer activities. Their walk with God is frozen. The theme aims to help students realize this problem and give them tools to help correct it. Below is a full version of the logo as well as some poster designs to promote the theme that use imagery centered around the frozen idea, with the tagline "don't let it be you".

Monday, May 23, 2011

Mission Statement Poster

This is a poster that displays the mission statement for GHCC's Youth departments (Middle School, High School, and Young Adults).

Client: Golden Hills Student Ministries
Details: 11x17" poster

Tuesday, May 3, 2011

Bethesda Village

Bethesda Village is a recovery house that offers help to people seeking freedom from life-controlling issues by facilitating the work of God in their lives through personal discipleship and life skills development. While still in development and not yet open, Bethesda asked me to create their logo for their promotional materials. I created the custom illustration of the main chapel facility with a hand-sketched look in order to help give the logo a home-like, country feel. I am excited to see what happens with this facility as it aims to help many people get their lives in the right direction.

If you are interested in learning more about Bethesda Village for yourself or someone you know, you can visit their website when it is completed.

Project: Bethesda Village Logo
Client: Bethesda Village

Monday, May 2, 2011

King's Kids Shirts 2011

I just finished this design for King's Kids, a choir for children K–2nd Grade. They have their Spring performance coming up and wanted a new, colorful & fun shirt for the kids to wear. I made the custom illustrations tailored to their requests. I don't do a lot of illustration anymore, and cartooning is my preferred style, so any chance I get to draw some characters is a lot of fun for me.

Project: T-Shirt Design for kid's choir
Client: King's Kids