Saturday, May 29, 2010

Identity Design: Deep

Posting the Solstice logo reminded me of the logo I did back in 2008 for the 180 yearly theme called "Deep". This was one of my favorite logos that I have done because of the fact that the final solution reads the same rightside up or upside down.

Project: Deep Theme Logo
Client: One-Eighty, GHCC Middle School Ministries

Monday, May 24, 2010

Identity Design: Solstice

The Summer Theme for One-Eighty (the Middle School group at GHCC) is "Solstice". Solstice is a word used to describe the time when the earth is closest to the sun in the summer. I designed the logo to incorporate the white space around the O as the sunrays. The orange arrows imply pointing towards the sun or getting close to the sun, which is the definition of the word in the context of this summer theme.

Project: Solstice Logo
Client: One-Eighty (GHCC Middle School)

Tuesday, May 11, 2010

Centurion Pasta Co.

One of my school projects was to design a fictitious pasta company's identity and packaging. I created Centurion Pasta Co, an authentic Italian family company. I patterned the look of the identity off ancient Roman carvings and architecture. More after the jump.

Thursday, May 6, 2010

New Google

So I went on Google today, as I pretty much do everyday. And something looked...different. Now, Google is known for being creative with their logo on their homepage by switching things up for holidays and special events, but this logo was not that. It was the normal logo...almost.

The Google brand is one of the biggest and most successful brands in recent memory, despite not having the most beautiful or conventional brand mark in the world. To change anything about the monster search engine and their logo must have been a huge issue of debate within the company and one that went through a lot of trial and error. The final result seems almost simple. Many casual observers may not even realize something is different or even be able to tell what is different. But Google has made a permanent change, not a daily holiday gimmick change. Goodbye, drop shadow. Hello simplicity.

The changes are subtle, but for a company of Google's stature, this is a huge change. In addition to the drop shadow disappearing, the embossing has been refined. The overall effect makes the colors feel brighter. This is the perfect example of how a drop shadow can hurt a design. Funny how everyone thinks a drop shadow is always a good thing. Losing the shadow is a step up. They have made changes without sacrificing the trademark white homepage, which would have been devastating.

The purpose behind the change, as I found out, was to coincide with the new engine functions and look. Changing the logo to be sleeker and simpler was a bold move to tell people that something is different about Google. I think this is a big improvement, even though it takes some getting used to. But I have to give Google credit for taking a bold step, when they could have stood still and no one would have cared. As for the new search toolbar on the left of my favorite search engine, I'll have to get back to you on that.

Google Blog

Camping Trip Flyer

I'm Back! Here is a brand-new, hot-off-the-press design promoting an upcoming camping trip for Kairos, the Young Adult group at GHCC. I am really happy with how this turned out, it feels "campy"(in a good way).

Client: Kairos, GHCC Young Adult Ministry
Details: 11x4.25" double-sided flyer