Coexist

I was recently asked to assist in the design of some themes for a Youth Ministry in Southern California. The first theme is called "Coexist" and the purpose is to discuss how Christians can interact with, relate to, and build relationships with other religions. Here's a peek at the theme:

Project: Coexist Theme Design
Client: Flood @ Pomona First Baptist Church

My Darling Sunshine

My friend Renata Gandha has started a new blog titled "My Darling Sunshine" and I highly suggest you check it out if you have an interest in Graphic Design and need some inspiration. She just has her first post up so you can jump on the bandwagon right from the beginning and not miss a single post! Renata does amazing work and I'm sure you'll appreciate her creativity and inspirations.

Follow the LINK

GAP Update

Well it has not even been a week yet and Gap has already abandoned ship. The company ditched their new logo and went back to their old one after massive outcry from design critics and customers. GAP admits they made a "mistake" and that they should have gotten more customer input before launching a new brand with no explanation (or they could have just not launched a bargain-bin logo in the first place, but whatever).

I am happy to see they were willing to admit defeat instead of forcing us to view that logo from here on out. Now most people will never even know there was a change. GAP now takes the top spot on my list of brand mis-fires, previously held by Tropicana (who also went back to their old brand after massive outcry, only it was not as quick of a retreat as GAP).

All is right with the world again, until some other company makes a bone-headed decision and screws up their brand.

Here's an article about the retraction: LINK

Why GAP? WHY!?

Change is not always a good thing. Taking a world-class brand and changing it is very risky.

The new GAP logo is horrible. It is a completely new direction for the brand to the point where the GAP brand is unrecognizable. The logos are not even in the same ballpark in terms of quality, and the class and charm of the longstanding classic is now a no-creativity gradient bore-fest. Some things should just be left alone.

In fact, response to this eyesore has been so bad in the design world and in GAP's customer circles, I wouldn't be surprised if there was a retraction along the lines of Tropicana's brand recall from a couple years ago.