Following the trends of many big-name companies who have dropped their name from their logo (like Nike, Shell, AT&T, Apple, etc.) Starbucks has simplified their identity. While some die-hard Starbucks fans may not embrace the change, as a designer I like it. Starbucks has become one of the most recognizable brands in the world (through sheer saturation on every street in America) and so their name really is not necessary. Simplifying the logo really could be useful in their designs. What do you think?
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