Leaping Horse Vineyards was the first vineyard to begin growing in Lodi, California — a location that is becoming more and more popular. The problem is that Leaping Horse's labels and identity were behind the times and did not stand out in a crowded market. As a project for the Academy of Art I redesigned the labels to be more metaphorical, with a horseshoe as the main image rather than the obvious leaping horse that they currently featured. The horseshoe is the base from which the horse leaps, and therefore became a great mark for the new line of labels. More pictures after the jump.
Client: Leaping Horse Vineyards (School Project)
No comments:
Post a Comment