Saturday, January 30, 2010

Leaping Horse Wine

Leaping Horse Vineyards was the first vineyard to begin growing in Lodi, California — a location that is becoming more and more popular. The problem is that Leaping Horse's labels and identity were behind the times and did not stand out in a crowded market. As a project for the Academy of Art I redesigned the labels to be more metaphorical, with a horseshoe as the main image rather than the obvious leaping horse that they currently featured. The horseshoe is the base from which the horse leaps, and therefore became a great mark for the new line of labels. More pictures after the jump.


Client: Leaping Horse Vineyards (School Project)

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